Through a series of on-site workshops, we’re able to deep-dive into the online presence of your agency, your wider business objectives and how your marketing activity connects them.
By understanding your people, the niche you work in and the services you provide, we can analyse how you’re actually engaging with the talent or clients you need.
We’ll profile with detail what your individual customers look like. Whether that’s your candidates, your clients or potential recruitment consultants.
We then look at how you want to be perceived by them and how your key messages are communicating that.
Finally, we’ll map your current recruitment processes, the data you have access to and current marketing strategy online and offline- breaking down people, process and technology.
To help you in the pursuit of your recruitment agency goals, we need to know how you’re performing online, where your competitors are winning ground and the opportunities we could be capitalising on.
This starts with a detailed review of your own presence and every engagement you currently have in place to hit your goals.
We deconstruct your website, social footprints, job adverts and sales collateral to understand whether you are setting yourself up for success.
By identifying your competitors, we can then provide a thorough analysis of their proposition, USPs, sector advantages and brand narratives. This allows us to ensure we create unique campaign ideas for your agency.
From our in-depth research, we can create a conclusive digital marketing strategy that engages with your desired audience and brings them to you through our inbound marketing methods.
We’ll present this with a creative 12-month roadmap of objective-driven campaigns, that includes how to optimise the distribution of content across different marketing channels.
Outlining how to use creative content to capture leads, plot customer journeys, allocate marketing spend and restructure your website.
Beneath it all, we provide you with a brand narrative that threads your defining message through every engagement your agency has.
As a certified Gold Partner of the world’s leading inbound platform, we’re able to transform your recruitment campaigns with smart automation and innovative marketing workflows.
HubSpot allows you to build progressive profiles of the people interacting with your site and automates many parts of the otherwise manual recruitment process.
Build persona driven journeys in your CRM that use content to identify potential candidates and clients, drive them to your website and execute a conversion. Once we have their attention, we segment their paths and nurture their engagement towards your sales team.
Once alerted, your recruiters will be armed with the information to have better qualified calls with the target audience, effectively starting new relationships or strengthening the existing.
The best business decisions are coupled with insightful data. Which is why we provide you with the metrics and means to measure the performance of marketing campaigns and the impact on the recruitment team delivering sales.