Marketing should always link closely with sales. Our Marketing campaigns are created with your sales team involved so that all the content is focused on enabling them to perform better.
You will know how each client, candidate or potential recruiter got to your site, what they did on your site, when they became engaged with your agency, what content they have interacted with etc. This will allow you to attribute any outcomes, such as winning new business, new hires or new candidates to their original marketing source.
This is a partnership that delivers the most value when we work together towards your goals.
To make this process as fluid as possible, we look to establish a key point of contact as the decision maker to action our work.
They will be responsible for delivering feedback and information to enable deadlines and milestones are met.
Having a dedicated account manager on-site means we can work faster in tandem and have
the ability to turn strategy into delivery in order to drive success.
Our use of HubSpot’s CRM allows us to present you with customised reporting to measure the success of your campaigns.
Each month we’re able to break down and analyse how your campaigns are performing against your wider business objectives and continuously optimise our approach in achieving them.